About us
We are RBRN, pronounced "reborn."
BACKSTORY
Fuelled by a shared passion for sports and sustainability, University alumni, Connor and Colin, set their sights beyond the athletic field and into the realm of entrepreneurship. This duo, who once celebrated a victory together on the track, now envision a different type of success. Inspired by their mutual commitment to circularity, they embarked on a mission to establish RBRN, a lifestyle brand that champions circular products. Their spirited enthusiasm and leadership prowess have guided their journey, with an aim to not only introduce but also popularise, sustainable fashion. RBRN is more than a brand; it is their shared initiative to prompt a shift toward a more sustainable future.
“Our aim is to demonstrate that circularity is achievable through inspiring consumer products and services. Together, we collaborate and create small circular collections with our RBRN partners.”
Our Mission
Our vision is to transparently display circular blueprints across various products, enabling others to see and understand that circularity is possible today.
By harnessing the power of blockchain technology, we can achieve radical transparency. This technology allows our customers to access product data in real-time throughout the products' lifecycle. Our products can be tracked for their entire lifespan within the circular ecosystem that we've meticulously designed to facilitate the reuse, repair, and recycling of
our products.
We encourage brands to utilise our approved RBRN circular partners and enablers to foster circular change in their own products and services.
Our intention is to incentivise our customers to shop for circular products by launching the cryptocurrency token RBRN, which will be used to reward our customers and can be redeemed against products and services within the RBRN circular ecosystem.
Let's create circular change.
Together.
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